For years, we operated our club under two names: “San Ramon Soccer” for our recreational (REC) program and “AZURI” for our competitive (COMP) program.
We asked questions and listened to feedback from our club’s families and our community. We learned that using two names was confusing and, to some, divisive. Part of our purpose is to develop community. Keeping two names worked against our efforts to build unity in our club.
Why not just adopt one of the two existing names for the whole club? We considered it.
Ultimately, we accepted our committee’s recommendation to unify all of our programs under a fresh, dynamic brand that fully aligned with our new mission statement.